Talk UX Strategy with Jared Spool

Recruiting UX Research Participants: The Hard Work to Make It Easy

Make it easy to conduct research by building an effective recruitment process.

Effective user research requires us to have people to participate in our research sessions. This makes participant recruitment a critical part of any user research effort.

Yet, too many teams approach this essential part of research like they’re buying office supplies. They make a shopping list of what they want and try to place an order. This approach is rarely effective and diminishes the value their research delivers.

Join Jared to discuss how a well-planned and executed recruitment process can dramatically improve the value of the team’s overall UX work. Jared will directly connect how an investment in recruitment delivers the deep understanding about users that your entire team needs to design great products and services.

You can find the session notes in our Leaders of Awesomeness community.

Leaders of Awesomeness

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