Talk UX Strategy with Jared Spool
Gut Feeling vs UX Research: A Case for Both
User research is an ideal tool for improving the accuracy of our gut feelings.
UX leaders cringe when their stakeholders claim, “I know what our users need.” There’s been no research, yet the stakeholder feels right in their gut.
Here’s the thing: They might be. (Even a blind squirrel finds an acorn every so often.) Gut feelings can help us make intelligent decisions, and we must learn to work with them.
In this recorded session, I explored how we work with confident stakeholders who don’t think we need to do research (or choose to ignore the research we’ve done). I shared how focusing on assessing and reporting confidence can improve the results when we need to rely on our guts for important decisions.
You can find the session notes in our Leaders of Awesomeness community.
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