Establishing Strategic UX Outcomes

Organizations and teams say they’re human-centered. Yet, you never hear them mention the actual humans their work and projects are about. They fall back on generic labels, like “user” and “applicant,” because nobody introduces them to real people who will benefit from a better-designed product or service.

UX outcomes can make your organization truly human-centered. They are a simple technique for making daily work more delightful and valuable to the people who use it. The magic of a UX Outcome is that it shows teams precisely how their work will improve the lives of real people.

UX Outcomes will become the basis of our experience vision. They will serve as a measurable destination for our teams as they execute the experience vision.

Uncover how you’ll…

• Demonstrate the improvements you’ll make to users’ and customers’ lives while raising the value of your UX team across the organization.
• Identify your OKRs by connecting your UX outcomes with your organization’s most critical business objectives.
• Establish a human-centered ‘definition of done’ that pushes everyone to ensure what you deliver is of the highest quality.

This is just the first session as part of our Craft + Lead a Strategix UX Vision Intensive.