User Research that Influences Big Decisions

Transform your organization with insights that make a difference.

Every big decision affects your users’ experience. What products or features should you build next? How will you tell when it’s ready to deliver? Who will be on the team that builds and delivers it? How long will the team have to work on it?

Are the people who make these big decisions — the executives and key stakeholders — are they basing their decisions on user research? For most organizations, the answer is no.

Yet, these are the very decisions that most need user research insights. So how do we infuse these decisions with the research that will produce innovative, game-changing results?

In this session, Jared Spool will explore how UX leaders have transformed their research practices to target the big decisions affecting their users. In addition, you’ll discover how to position research as a strategic tool for raising your team’s influence.

You’ll want to bring your Product leadership to this highly-informative session. They’ll see how proactive user research will make their jobs easier and their decisions substantially less risky.

You can find the session notes in our Leaders of Awesomeness community.