Centered thoughts

  • Learning content strategy with real-world examples

    Learning content strategy with real-world examples

    Content requires maintenance. Over time, it may need to be replaced with up-to-date content. Every time REALTOR.org updates a site section, they start with a content audit to see whether their existing content is still relevant.



  • Infusing content-first design into our curriculum

    Infusing content-first design into our curriculum

    I’m a regular listener of CTRL+CLICK CAST podcast. In the episode “Content-First Design,” the hosts have a lively discussion with Steph Hay, a content strategist at Capital One.



  • Using The Elements of Content Strategy to build curriculum

    Using The Elements of Content Strategy to build curriculum

    As I refine Center Centre’s Copywriting and Content Strategy course curriculum, I get the opportunity to review a lot of books, articles, videos, and podcasts about content strategy.



  • Defining user research at Center Centre

    Defining user research at Center Centre

    Have you ever tried to explain information architecture, interaction design, or user research to someone who doesn’t work in the UX field? If you have, you know that defining the things we do is a huge challenge.



  • Revisiting user research basics for learning and teaching

    Revisiting user research basics for learning and teaching

    While developing the curriculum for User Research Practices, a course that introduces usability testing, user interviews, surveys, and field observations, I read Steve Krug’s Rocket Surgery Made Easy. Steve’s book explains how to bring usability testing into your organization’s process.



  • Learning to be a productive UX designer

    Learning to be a productive UX designer

    At Center Centre, we designed a learning environment and a culture that supports being present and being productive. We focus on one thing at a time. We focus on that one thing—and get it done right.



  • Choose your own learning adventure

    Choose your own learning adventure

    At Center Centre, our students get to choose their own learning adventures. For each course, students create a personalized learning plan (PLP)—by choosing from an array of learning activities and projects. Students are the main characters in their learning story and their choices determine their learning outcomes.



  • MailChimp is a Center Centre Partner Company

    MailChimp is a Center Centre Partner Company

    We’re thrilled to announce that MailChimp is joining us as a Center Centre Partner Company!

    MailChimp is a fantastic company with one of the world’s most talented user experience (UX) teams. Our Center Centre students will improve their skills under the MailChimp team’s mentorship. It’s a perfect match.



  • Stand-ups as learning opportunities: The fifth question

    Stand-ups as learning opportunities: The fifth question

    At Center Centre, we’re not just focused on teaching, we’re focused on learning. We’ve embedded learning techniques in our organization’s DNA. We’re always learning, and we’re always sharing what we learn.



  • What writing taught me about learning how to learn

    What writing taught me about learning how to learn

    At Center Centre, it’s okay to admit that you don’t know how to do something. It’s not just okay—it’s encouraged. No one holds it against you if you don’t have a solution to a problem or an answer to a question. Instead, we rally to support each other in our learning.